In just 3 weeks' time, over 800 delegates from all sectors of the superyacht market will gather for The Superyacht Forum. A powerful three-day event, held from 12 - 14 November, bringing influences and inspirations from both within and outside the industry.

This year, we have developed a clear modus operandi for The Superyacht Forum 2018: mapping out 'The Perfect Customer Journey'. Over the course of the three days, delegates can expect a series of topics, workshops and keynotes that are all analysing the current customer experience, and proposing optimal ways of engaging and connecting with the customer of tomorrow. The programme features keynotes from owners who are exploring new business models, investors who are looking at ways of re-building the market, and innovators who are reinventing the customer journeys. From outside the world of superyachting, a series of inspirational thinkers will joins us to challenge the way we sell and market our unique world. See the full programme online.

We want to make everyone who attends this year’s conference part of a strategic plan, in some ways linked to the new Superyacht Life Foundation, where we explore, debate and develop 'The Perfect Customer Journey'. Every stage in the process of ownership will be discussed and analysed in order to optimise and improve the journey whilst ultimately asking the question - “How can we make sure every owner is always enjoying the journey, and as a result, become industry ambassadors to the wider UHNW community?”

As well as invaluable networking opportunities in a private and exclusive environment, The Superyacht Forum also brings you a VIP social programme. We are pleased to announce that this year's party, The Red Party with Red Ensign Group, taking place on Tuesday 13th, will be hosted at 5&33, by the Red Ensign Group. Get your red garments at the ready and expect to see an ice queen, as this year's theme is Fire & Ice!

The Superyacht Forum app is back and better than ever, with a whole host of new features including a profile for delegates, the use of polls and questions to interact with speakers, and an up-to-date delegate list. Watch this space, as we will be confirming the launch of this new version very soon!

It will be our strongest ever programme and we look forward to everyone having their say and sharing their opinions. With only 3 weeks to go, make sure you register to attend The Superyacht Forum by clicking here, and for more information, click here.

See you in Amsterdam.

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